Entertainer and Beats founding shareholder William Adams, better known as Will.i.am, believes the fusion of technology and culture will drive hardware development, and he says Apple acquired the headphone company because of its success in melding the two.
"That culture and tech relationship hasn't been nailed properly, and the only one that does it is Beats," Will.i.am said on CNBC's "Squawk Alley."
Will.i.am, a music producer and member of The Black Eyed Peas, spoke about Apple's $3.2 billion acquisition of Beats in a pair of CNBC interviews from London. The deal, which will bring Beats co-founders Dr. Dre and Jimmy Iovine to Apple, has received mix reviews since it was announced Wednesday. Some observers have called it a talent acquisition or an attempt to buoy a sagging iTunes.