At Apple's the annual developer's conference, Chief Executive Tim Cook touted Apple's mobile prowess, noting that more than 200 million iPads sold and more than a half-billion iPhones. Apple's iOS platform is bringing in new Mac users – with over 130 million customers.
He even took a swipe at Google's rival Android mobile platform, noting just 9 percent of Android users have upgraded to the new KitKat software — compared with 89 percent of Apple's installed base running the current version of iOS.
Apple, Cook said, is benefitting from Android users switched to iOS.
"They sought a better experience and a better life, and decided to switch to iOS," Cook said, adding nearly half of its customers in China switched from the Android platform.
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The new version of the mobile software, iOS 8, boasts a new way for users to interact with notifications — text messages, calendar updates or Facebook posts — without launching individual apps.
A new e-mail feature allows users to set aside the message they're writing with a downward swipe to retrieve information from another document.
The mobile software supports updates to the Spotlight search feature incorporated in the new OS X desktop system, looking more broadly to retrieve apps that are related to the inquiry or information contained in Wikipedia.
The enhanced keyboard improves on Apple's predictive type, with auto-correct suggesting words to complete messages that are ware of context. When sending a message to colleagues about a meeting, it'll suggest related words such as "canceled" or "rescheduled."
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