Apple introduces new features on iOS 8

Apple CEO Tim Cook speaks about iOS 8 at the Apple Worldwide Developers Conference in San Francisco.

Apple unveiled an update to its iOS mobile operating system with new features for messaging, performing searches and the ability to take advantage of OS X's new continuity feature.

At Apple's the annual developer's conference, Chief Executive Tim Cook touted Apple's mobile prowess, noting that more than 200 million iPads sold and more than a half-billion iPhones. Apple's iOS platform is bringing in new Mac users – with over 130 million customers.

He even took a swipe at Google's rival Android mobile platform, noting just 9 percent of Android users have upgraded to the new KitKat software — compared with 89 percent of Apple's installed base running the current version of iOS.

Apple, Cook said, is benefitting from Android users switched to iOS.

"They sought a better experience and a better life, and decided to switch to iOS," Cook said, adding nearly half of its customers in China switched from the Android platform.

Apple unveils iOS 8

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The new version of the mobile software, iOS 8, boasts a new way for users to interact with notifications — text messages, calendar updates or Facebook posts — without launching individual apps.

A new e-mail feature allows users to set aside the message they're writing with a downward swipe to retrieve information from another document.

The mobile software supports updates to the Spotlight search feature incorporated in the new OS X desktop system, looking more broadly to retrieve apps that are related to the inquiry or information contained in Wikipedia.

The enhanced keyboard improves on Apple's predictive type, with auto-correct suggesting words to complete messages that are ware of context. When sending a message to colleagues about a meeting, it'll suggest related words such as "canceled" or "rescheduled."

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