Lexar Adds High-Capacity Storage Drives to Its Professional Workflow Line

Lexar by Micron logo

Key Messages:

  • Leverage SuperSpeed USB 3.0 technology to offer read and write speeds of up to 450MB per second and 245MB per second, respectively*
  • Can be used individually or with a Professional Workflow hub for back up of RAW images, high-res photos, and HD, 3D, and 4K video
  • Include an LED capacity meter to easily see the amount of available storage space
  • Available in 512GB and 256GB capacities

Multimedia Elements:

MILPITAS, Calif., June 2, 2014 (GLOBE NEWSWIRE) -- Lexar, a leading global brand of flash memory products, today expanded its Professional Workflow line to include 512GB and 256GB USB 3.0 storage drives. Designed for use with the Lexar® Professional Workflow Hub, the new Professional Workflow DD512 and DD256 storage drives give photographers and videographers the power to back up images and video files from multiple memory cards at once.

The Professional Workflow DD512 and DD256 offer read transfer speeds up to 450MB per second and write speeds up to 245MB per second.* Additionally, the drives include an LED capacity meter that allows users to see available storage space at a glance. Designed to enable fast transfer and back up of RAW images, high-res photos, and HD, 3D, and 4K video, the drives can also be removed from the hub and used individually.

"The new Workflow storage drives allow users to store and back up their work quickly and efficiently at speeds significantly faster than a standard hard drive. The new capacity meter also provides a great option for users that need to quickly see how full the drives are," said Adam Kaufman, manager of card product marketing, Lexar. "The new DD512 and DD256 storage drives offer great value to not only photographers and videographers, but anyone in need of a large and fast storage drive at an affordable price."

In addition to the new storage drives, the expanded Lexar Professional Workflow line now also includes two four-bay reader hubs (Thunderbolt 2/USB 3.0 and USB 3.0) and a selection of memory card readers (SDHC/SDXC UHS-I, CompactFlash® UDMA 7, XQD™, and CFast 2.0). All products are sold separately so users can configure the hub into an ideal solution that meets their individual workflow needs.

The Lexar Professional Workflow DD512 and Lexar Professional Workflow DD256 are available now with MSRPs of $199.99 and $139.99, respectively, and each include a two-year limited warranty. For more information about Lexar Professional Workflow products, visit www.lexar.com/workflow.

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About Lexar

Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar® products include industry-leading memory cards for photography and video, card readers, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

*Speed claims based on reported Thunderbolt 2, Thunderbolt, and USB 3.0 speed specifications. Actual usable memory capacity may vary

©2014 Micron Consumer Products Group, Inc. All rights reserved. Information is subject to change without notice. Lexar and the Lexar logo are trademarks of Micron Consumer Products Group, Inc. The Micron logo is a registered trademark of Micron Technology, Inc. Micron Consumer Products Group is an authorized licensee of the CompactFlash trademark. CFast is a trademark of the CompactFlash Association. Thunderbolt is a trademark of Intel Corporation in the U.S. and/or other countries. XQD is a trademark of Sony Corporation. All other brand or product names are trademarks or registered trademarks of their respective owner. Micron Consumer Products Group, Inc. is a subsidiary of Micron Technology, Inc.

CONTACT: Media Contact: Andrew Rodger Matter Communications (978) 499-9250 x233 andrew@matternow.com www.lexar.com

Source: Lexar