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Infogroup Targeting Solutions Partners with Harte Hanks to Provide List Management of the Ci Technology Database (CiTDB)

Harte Hanks logo
Infogroup Targeting Solutions logo

OMAHA, NE, NEB., June 3, 2014 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions' B2B List Services Group announced today that it has entered into a strategic partnership to manage the Harte Hanks' Ci Technology Database (CiTDB) lists. Infogroup Targeting Solutions, B2B List Services helps companies maximize revenue through strategic management of valuable data assets.

Harte Hanks' CiTDB is an industry-‐leading provider of comprehensive, accurate and precise information on technology professionals responsible for purchasing, implementing, and authorizing technology products and services within their organization. Through its innovative monitoring processes, CiTDB gathers insights on installed technology and spending plans at over 3,000,000 U.S. and Canadian business, government and institutional locations, and more. Monthly interviews with over 65,000 buyers and influencers in general IT, communications and software infrastructure collect detailed intelligence providing the most current and accurate data available.

"I'm a firm believer that better business results are fueled by better data. This partnership between Harte Hanks and Infogroup, two leading organizations in B2B technology marketing services, will give an even broader pool of organizations better access to better data and data-‐driven practices. Having a trusted partner with the expertise of Infogroup to manage our Ci Technology Database is an invaluable addition to our business as we extend the Harte Hanks data services to provide actionable analytics and deeper data-‐driven insights." – John Dusett, Managing Director, Harte Hanks Market Intelligence Inc.

"Harte Hanks has been a marquee name in the Information Technology data world for many years now. We're extremely excited to welcome them as our newest management partner, and to add another top tier marketing solution for companies in the high tech industry." – Jeff Adee, Senior Vice President, Infogroup Targeting Solutions.

Harte Hanks' CiTDB lists are selectable by both standard fields such as address, phone, employee size, and industry, as well as unique fields including Personal Computing, Systems and Servers, Software, Peripherals, Storage, Network Infrastructure, Managed Services, E-‐Business, Network Services and Telecommunications Equipment.

Infogroup Targeting Solutions recommends the Harte Hanks' CiTDB lists for a variety of offer categories including Computer Hardware and Software, Systems & Servers, Peripherals, Storage, E-‐Business, Training & Certification Offers, Networking Products, Infrastructure Equipment, Communication Products, Telecommunication Systems & Equipment, Technology Products & Services, High-‐Tech Books and Consumer Offers, Magazine, Newsletters, Conferences, Seminars and more!

For more information, please contact Jeff Adee, Senior Vice President of B2B List Services, at 402.836.4447 or jeff.adee@infogroup.com.

About Infogroup Targeting Solutions



Infogroup Targeting Solutions empowers business, consumer, and nonprofit marketing professionals to engage with their most valuable prospects and generate revenue through our innovative list management, list brokerage and insert media services. For more information on our data-‐driven
solutions, visit www.infogrouplistservices.com or contact us at 1.800.223.2194.

About Harte Hanks®

Harte Hanks (NYSE:HHS) is one of the world's leading, insight-‐driven multi-‐channel marketing organizations, delivering impactful business results for some of the world's best-‐known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit
the Harte Hanks Website at www.hartehanks.com or call 800.456.9748.

About CiTDB

For more than 40 years, technology companies have relied on the Ci Technology Database (CiTDB) to provide them with the critical information they need to fuel their sales and marketing programs. The CiTDB provides timely information on businesses' installed technology, buying intentions and key decision-‐makers based upon thousands of interviews and surveys conducted on an ongoing basis with real IT and business technology purchasers. Technology companies use this intelligence to pinpoint opportunities in the market, reaching the right contact at the right location at the right time with a need for their products or services. Visit the CiTDB website at www.CiTDB.com.

CONTACT: Corporate Communications 402.836.5290 corporate.communications@infogroup.com

Source: Infogroup Targeting Solutions