It may not seem like it when you pile on popcorn, candy, and soda, but the cost of going to the movies has not gone up that much in the past decade, AMC Entertainment CEO Gerardo Lopez told CNBC on Wednesday.
"When you look at a ticket price today, the cost of going to a movie today versus five or 10 years ago, it's actually below the cost of inflation. So it's still a great bargain," the theater chain boss said in a "Squawk Box" interview.
Ticket prices in 2014 are below last year—running at an average of $7.96, according to the website Box Office Mojo. On an inflation-adjusted basis, the cost of going to the movies is little changed over the past 10 years.