WELLESLEY, Mass., June 5, 2014 (GLOBE NEWSWIRE) -- Paydiant, provider of a white label mobile wallet solution for merchants and banks was selected as the winner in the Most Innovative Mobile Solution category at the 2014 MITX Awards, which recognizes the best of the region's digital ecosystem, including media, advertising, marketing, products, apps, agencies, and more. Winners were announced in 29 categories along with two PwC Promise Award recipients at a sold-out event held on May 29th at the Westin Waterfront in Boston.
Paydiant took top honors for its patented, white-label, cloud-based transaction processing platform which enables merchants and banks to quickly integrate mobile payments, offers, loyalty, and ATM cash access into their own branded mobile app. A software-only approach supports existing smartphones and point of sale (POS) hardware, and utilizes a highly secure and scalable solution that easily adapts to evolving technological standards. The solution also enables merchants and banks to control this critical customer touchpoint and avoid having competitive "Meta Wallet" solutions such as Google Wallet, ISIS and PayPal disintermediate customer relationships and usurp valuable customer transaction data and related new revenue opportunities.
"We're very honored to be recognized by MITX and the thriving digital community here in New England," said Kevin Laracey, co-founder and CEO of Paydiant. "It's a wonderful recognition for our great team as well as our customers who are enabling their unique visions and strategies for mobile commerce with our solution."
"The MITX Awards showcase the best and brightest of our region's rich digital ecosystem," said MITX President Amy Quigley. "This year's winners clearly demonstrate why Massachusetts is a hub for innovative technology and creative marketing. MITX is thrilled to honor their achievements."
For the complete list of winners and other information please visit the MITX Awards Website.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
Paydiant is the provider of a cloud-based, white label mobile payment, cardless ATM access, offer redemption and loyalty platform that enables merchants, banks, and payment processors to deploy and manage their own mobile payment and ATM access solutions under their own brand and on their own terms. Based on a patented, cloud-based transaction processing platform, the Paydiant solution enables the key stakeholders in the payments value chain – retailers, banks and payment processors – to control the next generation of payment solutions. Visit www.paydiant.com for more information about the Paydiant solution and follow us on Twitter @Paydiant.