It might not be long before you're taking financial advice from, well, a robot.
IBM is aiming to shake up the world of financial services with Watson, its artificial intelligence computing system, said Mike Rhodin, senior vice president of IBM's Watson's group, told CNBC.
The system is being adopted by banks and other financial institutions to be used for customer service and scaling wealth management.
A possible scenario: A customer would call (or text) their bank for more information about a mortgage rate and end up talking with Watson—really a Watson-based chat advisor application built for the bank. The app could even offer up a formal rate to the caller that could later be presented by a mortgage expert at a convenient time.
Companies are already using these kinds of
Genesys, a customer service company, will use IBM's Watson system to better handle its clients' customers' needs. Banks will be the service's first clients.
"Genesys has a very strong footprint in financial services around the world...so this is a very straight forward use case, it's question and answer," Rhodin said.