Yes Lifecycle Marketing Partners with Brierley+Partners to Provide Industry-Leading Loyalty and CRM Programs

Yes Lifecycle Marketing logo
Yes Lifecycle Marketing logo

CHICAGO, June 11, 2014 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced a strategic partnership with Brierley+Partners, the leader in loyalty and CRM services and technology.

This strategic partnership will offer Yes Lifecycle Marketing clients the ability to stream communications and integrate loyalty between digital marketing channels via a single sign-on, seamless integration of Yes Lifecycle Marketing's multichannel technology platform and the Brierley LoyaltyWare Express™ technology platform. Marketers will be able to deliver highly relevant, engaging content to their biggest brand advocates.

"The combination of the integrated Brierley LoyaltyWare Express™ offering with Yes Lifecycle Marketing's advanced email, social integration, and attribution, made this a very compelling partnership," said Jim Sturm, CEO and president, Brierley+Partners. "We look forward to continuing to develop customer lifetime value from consumers and the brands they engage with."

Yes Lifecycle Marketing and Brierley+Partners have formed this partnership because both companies seek to build long lasting sustainable relationships for their customers. Both organizations recognize the need to integrate loyalty solutions with digital and multichannel solutions, including the explosive social network opportunities.

This integrated loyalty and CRM solution offers Yes Lifecycle Marketing clients:

  • Integrated loyalty and lifecycle marketing
  • Customer lifetime value
  • Engagement growth strategies
  • Predictive, industry-specific analytical models
  • Reward and points calculation functionality
  • Real-time triggered messages
  • Captured transactional attribution
  • Configurable and scalable loyalty programs
  • Program operation support

"Brierley+Partners' industry leading customer centric approach to loyalty marketing is a key aspect of why we chose to partner with them," said Michael Fisher, president, Yes Lifecycle Marketing. "Their research and data driven program designs will further enhance our clients' loyalty marketing strategies."

To learn more about the Yes Lifecycle Marketing and Brierley LoyaltyWare Express™ platform integration call: 1-877-937-6245, email: or visit:

About Brierley+Partners

Brierley+Partners is a pioneer in Relationship Management® – advancing loyalty and CRM for more than 25 years. The company has designed and implemented some of the world's most successful loyalty and CRM programs for major clients: Express, GameStop, Hard Rock, Hertz, and 7-Eleven to name a few. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, email communications, interactive/print production and fulfillment. All services focus on a single mission: Making clients' customer relationships dramatically more profitable. Visit for more information.

About Yes Lifecycle Marketing

Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit

CONTACT: Sarah Dietze (312) 241-1471

Source: Yesmail