— This is the script of CNBC's news report for China's CCTV on June 12, Thursday.
Welcome to the CNBC Business Daily.
It's the final countdown to the start of World Cup 2014.
And of course -- whether you like it or not, your facebook and twitter feeds will soon be flooded with World Cup posts.
All the big brand names including Nike and Pepsi have launched online campaigns on social networks to capture all those eyeballs.
CNBC's Julia Boorstin takes a look at the biggest winners and losers.
The World Cup is expected to be the biggest social and digital media event ever as billions of football fans worldwide turn to Twitter, Facebook and YouTube for information and to talk about all the action.
The upcoming tournament in Brazil is expected to eclipse the 10 billion page views FIFA generated from 160 million unique visitors during the 2010 World Cup. 30 out of the 32 soccer teams and more than 300 players are on Twitter, billing itself as the only global viewing party, allowing soccer fans to track all 64 matches. Twitter says there have already been more posts about this tournament than for the entire 2010 World Cup in South Africa. That means the pressure is on.
During the last World Cup, Twitter said it feared if Brazil scored a goal, the flood of Tweets would crash its site. And Facebook has launched a hub for soccer fans to track scores and game highlights, plus see posts from friends, players and teams. There's also a map to track fans' activity from around the world.
And World Cup advertisers are shifting more of their dollars to digital platforms. Adidas, along with another World Cup advertsier, Visa, is working with Twwitter to spread the message; experimenting with the new feature that allows fans to easily share sponsored videos by typing a certain hashtag.
And here in the US, where ESPN has the broadcast rights, its bolstering its digital options; putting live video for games online with its 'Watch ESPN' and 'Watch ABC' apps. We'll be watching to see which media platforms score.
Back over to you.
That wraps up this edition of the Business Daily.
I'm Julia Wood, reporting from CNBC's Asian headquarters.