Microsoft has long painted the Xbox One as a system that's about more than just video games, saying home entertainment is equally important.
To underline that, a year ago it announced a live-action "Halo"-themed series produced by Steven Spielberg—and has since revealed a fairly extensive lineup.
But the division has undergone changes, and now original video content is being de-emphasized.
"What I wanted to do here [at E3] was make sure that people understood that for me Xbox is first and foremost a gaming console and a gaming brand," said Phil Spencer, who became head of Microsoft's Xbox division earlier this year. "I don't think Xbox One will win the living room on any individual piece of video content. … Priority number one is winning with games."