Every day this week, one of four carefully selected U.K. start-ups gets a chance to pitch their killer idea in just one minute.
We will hear from safety bike-light maker Blaze, interactive video services provider Brainient, digital "taxi top" advertiser Eyetease and interactive children's book-maker lostmy.name. After their pitch, a studio expert will then discuss the proposal – while the company's founders look on.
Once all of the start-ups have pitched, chief judge Eileen Burbidge will pick a winner, who will get the chance to discuss their company in more detail on Friday's "SquawkBox" Europe.
But what do you think of the start-ups' ideas? You can pick your favorite U.K. pitch by voting in the poll, and tweeting your thoughts using the hashtag #powerpitchuk.
The poll is now closed. Here's how you voted: