— This is the script of CNBC's news report for China's CCTV on June 16, Monday.
Welcome to the CNBC Business Daily.
Today, we look at the World Cup.. by the numbers.
Of all the sporting gimmicks our there related to the World Cup, sportsbet.com.au is taking its own strategy to the skies.
The betting house flew a one-tonne hot air balloon replica of host nation Brazil's famous Christ the Redeemer statue over Melbourne to publicise the biggest sporting event of the year.
But is it winning over the punters?
[CHRISTIAN JANTZEN / Spokesperson at Sportsbet.com.au] Look, if you're talking about the first game against Chile, there was so much money put on Australia. We would've been facing a multi-million dollar payout had Australia have somehow upset Chile. As it was, Chile got the biscuits, but we still refunded several hundred thousands of dollars because Australia scored a goal. We said if Australia scores a goal and loses, you get your money back no matter what. So we still forked out a couple of hundred grand there to show we are getting behind the Socceroos.
Setting aside Australia, however...
Here are some of the other odds, according to this analyst.
[CHRISTIAN JANTZEN / Spokesperson at Sportsbet.com.au] We love a bit of value, don't we. We're finding that a lot of people are saying Belgium are a sneaky chance. They do have a $23 chance, but they seem to have a few supporters out there. Italy $19, they've come in a long way. But the Netherlands, maybe not so sneaky anymore. We've had to wind their price in after they smashed Spain 5-1 on Saturday. Couldn't believe it.
But of luck and meticulous calculations…
Will all the joy over football filter through to the streets of the capital of Brazilia?
[NICK FERRES / Investment Director, Global Asset Allocation at Eastspring Investments] I think if anything, the World Cup highlights some of the structural problems, so i'm not sure if it's necessarily going to help. And if we do, during the World Cup, get electricity blackouts or something like that, then I'm quite negative for the government.
I think the fundamentals are slightly catastrophic that it'e leading to a drop in popularity of the president and therefore actually hopes for reform. So in a similar way as we've seen a rally in India and Mexico a couple of years ago, that is actually sparking some hope in Brazil.
Domestic Brazil is actually not that cheap. It does really require some reform to tackle some of the big macro or structural issues.
That wraps up this edition of the Business Daily.
I'm Julia Wood, reporting from CNBC's Asian headquarters.