Optimus Prime is now making house calls.
Lucky individuals in three U.S. cities will be given the opportunity of a lifetime when a giant robotic vehicle in the form of Optimus Prime, a leading character in the "Transformers" franchise, pays a visit to their homes this summer.
Uber, the growing Internet-based car service, says users in Dallas,Texas; Phoenix, Arizona; and Los Angeles, California will have the ability to request a robot in disguise this June, all with the click of a button inside the company's iOS and Androids apps.
"If you're lucky enough to make contact with Optimus, he'll roll out to your location for a 15-minute experience," Uber wrote in a blog post announcing a partnership between the company and the leader of the Autobots. "Transformers: Age of Extinction" hits theaters nationwide June 27.
Fans of the film should keep in mind there's only one Optimus Prime, warns Uber, "so making contact will be difficult and may take many tries."
Uber was recently valued at $18 billion after the latest round of funding two weeks ago. The company has yet to announce plans for an IPO.