Secret Lives of the Super Rich
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How to get rich men to go mansion shopping

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Let's make a deal

Superbroker Senada Adzem has been working with super-rich clients for years in Florida. And there's one important lesson she's learned: The key to attracting buyers is attracting rich men.

Although rich couples make joint decisions—and women are often more important when it comes to the deal—it's more difficult to get men to show up at open houses or showings.

"They don't seem to enjoy it as much," she said.

So Adzem, the Boca Raton-based director of luxury sales at Douglas Elliman, has developed some time-tested secrets to getting super-rich men to go mansion shopping.

By CNBC's Robert Frank
Posted 16 June 2014

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Source: Senada Adzem