Mad Money

Tulips, windmills and Cramer’s other Dutch treat

Cramer's World Cup classic

(Click for video linked to a searchable transcript of this Mad Money segment)

The Netherlands may be a small country, but if you're an investor, Jim Cramer says there's a big reason to like it.

Not only is the Netherlands home to tulips, and windmills, but it's also the headquarters of Rotterdam-based Unilever, the world's third largest consumer goods company by revenue after Procter & Gamble and Nestle.

"And as consumer goods plays go, Unilever has everything I want: a portfolio of ubiquitous and iconic brands, a bountiful dividend that gives you a 3.4 percent yield, and enormous exposure to faster growing emerging market countries," Cramer said.

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Iconic Brands

Cramer often says iconic brands that are perceived as 'better than the rest' (superior taste, higher quality etc.) generate significant consumer loyalty. And if Unilever has anything it's iconic brands. Whether it's Dove, Vaseline, Hellman's, Knorr, Lipton, Axe, Breyers or the 1,000 others, Unilever says its brands are so popular, two billion people use them on any given day.

Ultimately, the loyalty translates into profits.


"For those of you who feel like abandoning the stock market and hiding in bonds, just remember that the 30-year Treasury gives you a 3.4 percent yield, but Unilever also yields 3.4 percent, and unlike U.S. Treasury bonds, Unilever has increased its payout over time," Cramer said.


Cramer finds Unilever's growth strategy particularly compelling. "Unilever takes well-known first-world brands and then rolls them out in developing countries," in an effort to win the emerging middle class.

Looking at the latest numbers, "sales in emerging markets increased by 6.6 percent, with some regions posting phenomenal gains, like Latin America up 9.8 percent." That's significant growth in an otherwise mature segment.

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Of course, Cramer realizes that some of you may be yawning; Unilever is hardly among the more exciting stocks in the market.

However, if you're bored, Cramer asks, how does a 190 percent return over less than 10 years grab you?

"Over time, by reinvesting the dividends, Unilever has generated some pretty terrific returns. For example, if bought 129 shares of Unilever for $2,000 at the beginning of 2005 and reinvested all of your dividends, you'd now have an investment worth $5,825; a 190 percent gain over less than 10 years."

All told, Cramer is a long-term buyer. Because of the brands, the yield and the growth, Cramer said, "Unilever is the kind of dividend stock that I like as a core holding. It's a stock you can own year after year as long as you do the homework and management keeps delivering. I'm a buyer into weakness."

Now, how about those tulips and windmills?

Call Cramer: 1-800-743-CNBC

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