GovDelivery Publishes Brief on Lessons Learned in Public Sector Healthcare Communications

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LONDON, June 17, 2014 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based public sector communication solutions, announced today availability of its new brief titled "Lessons Learned in Healthcare Communications". The free paper examines how health-focused government organisations are using direct channels and digital communications, instead of mass advertising, to educate the public and improve healthcare outcomes.

"The truth is government healthcare organisations and institutions can learn from private sector organisations that are shying away from mass media and public relations campaigns and instead driving more measurable engagement by connecting directly with stakeholders using digital communications," said Dave Worsell, Executive Director, GovDelivery Europe. "For healthcare organisations looking to engage customers or citizens, focusing on measurable outreach is critical to achieving healthcare goals. This brief illustrates how healthcare organisations can tap the power of digital communications to drive and track ROI, instead of investing heavily in traditional broad advertising campaigns, which provide little measurable results, especially if there is increased focus on channel shift and encouraging behavioural change."

When it comes to public health, government organisations need to provide proactive, timely, and targeted communications to raise awareness, prevent illness, and inform the public, to keep them safe and healthy. This brief showcases the ways in which digital communications can help organisations reach and engage large audiences about critical medical and safety issues, educational health campaigns, crisis communications and emergencies. This kind of strategic approach can help citizens receive the news they want, when and how they want it, directly from a trusted government organisation, rather than a potentially sensationalised media interpretation, and can ultimately enable the public to make better healthcare decisions. This brief uses case studies from U.S. public sector organisations to illustrate how U.K. organisations can also drive real and measureable results now.

To view the new brief, please visit For more information on GovDelivery U.K./Europe solutions, visit

About GovDelivery

GovDelivery enables public sector organisations to connect with more people and get those people to take action. More than 1,000 organisations worldwide, from local authorities and Central Government agencies to states and Federal departments in the U.S., trust GovDelivery's secure, scalable platform to deliver highly impactful communications. In total, GovDelivery connects its clients with more than 65 million people. GovDelivery's enterprise-class, cloud-based technology allows organisations to meet mission and program goals, resulting in safer communities, happier commuters, healthier families, and better government. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit

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Source: GovDelivery