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Kingsdown's bedMATCH Diagnostic System Changing the Way Consumers Shop for Mattresses

MEBANE, N.C., June 18, 2014 (GLOBE NEWSWIRE) -- Kingsdown, Inc., a leading sleep solutions company, continues to change the mattress retail environment and the way consumers select the best mattress for their needs. The "bed-tech" company is the brain behind bedMATCH™, a patented diagnostic system that uses science to determine the right mattress best suited for a person's body type and sleeping position.

Basic physiological and sleep habit information are entered into the confidential bedMATCH portal where hundreds of data points are calculated and a colored coded mattress recommendation is printed. The data sheet cuts through the clutter and directs consumers to the mattress that meets their specific needs. The color spectrum includes gold (ultra-soft support), green (medium-soft support), blue (medium-firm support) and red (very firm support).

"Buying a mattress is one of the most dreaded shopping experiences for consumers because they often feel intimated by sales people and directed towards certain brands, rather than the best bed for their sleeping needs," says Frank Hood, President and CEO, Kingsdown. "bedMATCH is an agnostic diagnostic system invented by Kingsdown employees through years of research and development that recommends the best bed in the store, with the right support for that shopper, allowing them to feel assured that they are getting the best option before spending their hard-earned money."

Data-driven technology to help you sleep

The bedMATCH four-step process is easy to use.

STEP 1: Create Your Profile
Answer a few simple questions and the bedMATCH system builds your personal profile.

STEP 2: Lie on the bedMATCH Test Bed
Lie on the bedMATCH test bed and after only five minutes, 18 statistical measurements and over 1,000 calculations determine your correct level of postural support.

STEP 3: Mattress Recommendations
bedMATCH provides a personalized printout that gives you a color-coded recommendation for proper postural support.

STEP 4: Choose Your Mattress based on your specific color code

The bedMATCH system is available at several strategically placed retailers across the U.S. Consumers can also tap into the online tool to get their personalized recommendation and are encouraged to print it out and bring it with them to the nearest bedMATCH retail store.

For more information about Kingsdown's complete portfolio of bedding solutions and mattress products or to find the nearest retailer, visit www.kingsdown.com.

About Kingsdown, Inc.

Kingsdown, Inc., a leading sleep solutions company founded in 1904 in Mebane, N.C., develops diagnostic technology and a diverse portfolio of handcrafted mattress products that are rooted in extensive scientific research. From the company's beginnings 110 years ago, Kingsdown emerged as an industry pioneer by inventing patented mattress components and manufacturing processes, thus inventing the luxury bedding niche. Today, the company's market leadership thrives as Kingsdown continues to develop innovative products and consistently ranks as one of the largest bedding manufacturers in the world. Kingsdown has state-of-the-art manufacturing facilities throughout the U.S. and provides sleep solutions for leading retailers in more than 20 countries on five continents. For more information, visit www.kingsdown.com.

CONTACT: Kelly Maicon Largemouth Communications Kmaicon@largemouthpr.com 919-741-9784

Source:Kingsdown, Inc