AN INSIDER'S LOOK AT THE COMPANY AND THE MAN WHO CHANGED THE WAY THE WORLD SHOPS
ONE-HOUR ORIGINAL REPORTED BY CNBC'S DAVID FABER
ENGLEWOOD CLIFFS, N.J., June 19, 2014 – Amazon, the company that was born a bookseller, is marching ever closer to its goal of selling everything to everyone. On track to bring in $90 billion dollars a year, it has changed the world of e-commerce, delivering almost instant gratification to its customers on a global scale. Its recent announcement of an Amazon phone is just the latest bold move by a company that has continued to redefine itself and venture beyond retail into entertainment, media, tech, advertising, and so much more. But how far does Amazon go to deliver success?
On Sunday, June 29th at 9PM ET/PT, CNBC presents "Amazon Rising," a one-hour documentary reported by award-winning correspondent David Faber, which tells the story of a shrewd visionary named Jeff Bezos who bet his fortunes on the exploding internet and created one of the most admired -- and feared -- companies in the world. With more than 240 million customers, Faber reports on this powerhouse that has upended publishing, retail, and cloud computing, is poised to disrupt the supermarket industry, and faces increasing scrutiny as it extends its reach ever further into the fabric of American life.
Amazon sells everything from accordions to zippers and has changed the way we shop, bringing goods to our doorstep faster than we ever imagined. CNBC speaks with former Amazon executives and employees who shed light on a range of fascinating aspects of the company including Bezos's extraordinary vision and often confrontational leadership style; Amazon.com's infrastructure, designed to create "frictionless" shopping and maximize purchases; the relationship with third party merchants, some of whom complain that Amazon unfairly undermines their sales; the toll taken on fulfillment center workers to keep up with shipping demands; and Amazon's overwhelming and controversial incursion into the book industry. The documentary also examines the unusual faith that Wall Street has placed in Bezos, who guides an enterprise that has taken in hundreds of billions of dollars over the past two decades but has barely turned a profit. CNBC sheds new light on a company -- and a leader -- unlike any other.
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Mitch Weitzner is Senior Executive Producer and Vice President of Long Form Programming. Wally Griffith is the Senior Producer. Deborah Camiel and Na Eng are Producers and Michael Beyman is Associate Producer. Nikhil Deogun is Senior Vice President and Editor in Chief of Business News for CNBC.
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