We spend a lot of time in the bathroom. It's a happy place. Yet most public restrooms repel rather than attract, though, like a tetanus shot, when you need one, you need one. It cannot be avoided.
Talk about fertile territory for entrepreneurs. Two new bathroom start-ups may have you wondering, "Why didn't I think of that?"
First, there's Tooshlights, the brainchild of Los Angeles musician Allen Klevens. He knew that patrons at the Hollywood Bowl wished there was a faster way to get through long bathroom lines during intermission. Then Klevens and his business partner visited a nearby mall and saw a lighting system in the parking structure letting drivers know what spaces were available. "We both looked at each other and said, 'Wow, what a perfect idea.'"