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Celsius to Launch New Product as Part of Worldwide Endorsement and Licensing Agreement With Music Industry Superstar Flo Rida

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BOCA RATON, Fla., June 23, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first Negative Calorie beverage backed by clinical science, in partnership with global music superstar Flo Rida, is excited to announce the upcoming launch of Flo Fusion, a pre-workout powder, which will be available to consumers late this summer.

The new Flo Fusion pre-workout powder is licensed and endorsed by award-winning, international music superstar, Flo Rida, who Celsius, in collaboration with D3M Licensing Group, signed an agreement with in March of this year. The agreement and product launch is one of the many steps Celsius is taking in their large-scale marketing efforts that began in 2011 in hopes of revamping the brand and taking it to the next level.

"With strategic partnerships and the launch of an individually licensed product with Flo Rida, we have the ability to take the brand to new heights," stated Gerry David, CEO of Celsius Holdings. "This gives us the opportunity to widen our consumer base beyond the scope of what already exists, globally."

The great tasting, berry flavored Flo Fusion pre-workout powder has the same benefits as the ready to drink Celsius with no sugar, no high fructose corn syrup, no preservatives, no artificial colors and flavors or aspartame and is also low in sodium. The clinically proven formula provides healthy energy and is proven to help burn 100 calories and more per serving, boost metabolism, reduce body fat and increase endurance.

"I can't wait for Flo Fusion to enter the retail market later this summer because the product is effective and will inspire the world to achieve an overall healthy lifestyle," says Flo Rida. "I'm excited to share Flo Fusion with my fans."

In an effort to promote the upcoming product launch, Flo Rida has been taking to social media and his 24 million followers about his love for Celsius and his upcoming product and has also completed the first round of media tours in the local Miami area. Flo Rida and Celsius were recently seen on top regional Miami television stations ABC 10, CBS 4 and NBC 6 as well as two National ESPN shows discussing the new product and its benefits and how he incorporates it into his daily health and fitness regimen.

Flo Fusion will be available in retailers nationwide by the end of the summer with a suggested retail price of $49.99 for a canister containing 40 servings. The pre-workout powder will also soon be available globally.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

CONTACT: Media Contact: 5W Public Relations (646) 763 8878 Jacolyn Gleason jgleason@5wpr.com

Source:Celsius Holdings