San Francisco, CA, June 25, 2014 (GLOBE NEWSWIRE) -- Customer experience solutions company Touchpoint Metrics (OTCQB:TPOI) announced that Arizona State Credit Union is implementing Touchpoint Mapping On-Demand, a cloud-based VOC (Voice of the Customer) listening and management software, to support the monitoring and delivery of a highly differentiated member experience.
Through Touchpoint Mapping, Arizona State Credit Union will capture outside-in views of experience and market perception from credit union members and direct competitors' customers, uncovering insights and focusing member experience efforts on issues that impact customer loyalty and purchase decisions.
"Touchpoint Mapping On-Demand will deepen our understanding of what members really want and need, providing the insights to help improve member experience and drive loyalty. As a result, we can focus our resources on the areas that best enhance member and employee relationships," said Collin Campbell, Corporate Vice President, Member Experience of Arizona State Credit Union. "Touchpoint Metrics has exactly the right tools and methods to uncover 'outside-in' perspectives in ways that more traditional research and consulting companies cannot. Plus, they really understand our business and our members in ways other enterprise Voice-of-Customer feedback companies don't - we're thrilled to be working with them."
"Arizona State Credit Union is poised for significant growth, and we're delighted by the opportunity to help Collin and the executive leadership team fuel that growth," says Michael Hinshaw, Touchpoint Metrics President and CEO. "Arizona State Credit Union, like a growing number of credit unions and banks of all sizes, see the opportunity for significant returns from proactively improving member and customer experience. Having conducted research with tens of thousands of bank and credit union customers, we know that the experiences credit unions provide their members are a key differentiating factor that sets them apart from their competition, driving loyalty, acquisition and purchase behavior."
Using the Touchpoint Mapping platform, Arizona State Credit Union will create and distribute both transactional and relationship surveys to measure brand strength, member loyalty, and key drivers of member engagement. The software solution analyzes results, presenting business intelligence in the form of data-driven insights and actionable scorecards, customized for various levels of the organization. Both companies anticipate these insights will enable Arizona State Credit Union to focus experience improvement efforts on the highest-value member journeys, and the key touchpoints encountered along the way, resulting in overall business growth.
About Arizona State Credit Union
Arizona State Credit Union is a local financial cooperative committed to meeting members' needs with enhanced services and community outreach programs. With $1.6 billion in assets and more than 130,000 members, the Credit Union supports Arizona communities with a full line of financial products and services available online and at 21 statewide locations.
About Touchpoint Metrics
Touchpoint Metrics (www.touchpointmetrics.com) is a customer experience software and solutions company. Touchpoint Mapping®--our signature product and approach to quantifying customer experience--has driven significant business results for some of the world's leading companies, systemically mapping the complex, cross-channel maze of touchpoints that drive customer experience. A pioneer in the fast-growing customer experience sector, our proprietary technologies and cloud-based software deliver actionable data and on-demand "Voice of the Customer" insights to dramatically improve brand position, customer and employee satisfaction, loyalty and engagement for leaders in financial services, retail, technology, consumer products, and other industries.
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CONTACT: General Information: 1-855-938-8100 toll free in the U.S., or +1-415-938-8100 Media: Denise Marshall at 1-415-938-8100, Ext. 706 Investors: 1-415-938-8100, Ext. 701