HD Supply Refreshes Business Unit Brands

HD Supply logo

ATLANTA, June 25, 2014 (GLOBE NEWSWIRE) -- HD Supply, Inc. (Nasdaq:HDS), one of the largest industrial distributors in North America, recently unveiled its refreshed company-wide brand structure. The refreshed brand approach reflects a unified, consistent, representation that visually showcases the company's one brand strategy as well as better communicates its business units' specialized areas of expertise.

"We partnered with a third party to confirm with our customers that HD Supply is a well recognized brand strongly associated with our knowledgeable and experienced associates that provide solutions to enable our customers' success," said DeAngelo. "As we evolve, especially now as a more visible public company, we want to be widely recognized as one team that works hard every day to build and maintain our North American cities while supporting the careers and families of our associates and trade professionals."

The company's Facilities Maintenance, Waterworks and Power Solutions business unit descriptors remain the same; while, HD Supply White Cap, Crown Bolt, Creative Touch Interiors and Repair & Remodel have been rebranded as HD Supply Construction & Industrial, HD Supply Hardware Solutions, HD Supply Interior Solutions and HD Supply Home Improvement Solutions, respectively.

Below outlines the updated brand and business unit name changes: http://media.globenewswire.com/cache/26444/file/27241.pdf

About HD Supply

HD Supply (www.hdsupply.com) is one of the largest industrial distributors in North America. The company provides a broad range of products and value-add services to approximately 500,000 customers with leadership positions in maintenance, repair and operations, infrastructure and power and specialty construction sectors. With approximately 650 locations across 48 states and 7 Canadian provinces, the company's more than 15,000 associates provide localized, customer-driven services including jobsite delivery, will call or direct-ship options, diversified logistics and innovative solutions that contribute to its customers' success.

CONTACT: Media Contact: Quiana Pinckney HD Supply Public Relations 770-852-9057 Quiana.Pinckney@hdsupply.com

Source:HD Supply