"I think the way to think about the media business is they can certainly turn on ads at any point on some of their YouTube videos. But I also think enormous amount of strategic value to YouTube," Dougherty & Co. analyst Charlie Anderson said on CNBC's "Fast Money."
In a note to clients Anderson added, "We believe GoPro has established one of the most valuable brands in consumer technology. We also believe GoPro has set itself up for outperformance in the near-term and has optionality with the media business."
Anderson has a $28 price target on the company.
—By CNBC's Kristin Cwalinski