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ReferenceUSA to Showcase the All-New Personalization & Historical Business Database at ALA Conference

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OMAHA, Neb., June 27, 2014 (GLOBE NEWSWIRE) -- ReferenceUSA, an online reference and research database from Infogroup, announced today that it will exhibit at the American Library Association's (ALA) Annual Conference, held in Las Vegas, Nevada June 27 to July 1. This will be the 18th year ReferenceUSA will exhibit at the show, which is expected to have 15,000 attendees and over 5,000 exhibitors.

During the show, ReferenceUSA will showcase its two latest offerings: the Historical Business Database and a new personalization service. The only database of its kind, the Historical Business Database contains more than 150 million records dating back to 2003. Library patrons can use this data for market research, economic development and much more. The new personalization feature allows patrons to create unique profiles, save searches and develop custom marketing campaigns.

ReferenceUSA also sponsors three popular events at the conference. The highly anticipated Gala Author Tea gives attendees a chance to hear bestselling authors discuss their writing life and forthcoming books. The Movers and Shakers Reception is an annual event that recognizes leaders in the library community, and the BRASS reception is an event held for all Business Reference and Services Section members within the library community.

"We always look forward to exhibiting at the ALA conference," said Steve Laird, president, ReferenceUSA. "It gives us a chance to reconnect with our customers and get firsthand feedback about our product. The fact that we sponsor three events also gives us a chance to give back to the library community and have some fun!". Laird, who sits on the United for Libraries Board and has been a champion level member of ALA for over ten years, will be the Master of Ceremonies for the Gala Author Tea.

ReferenceUSA currently has information on more than 24 million businesses and 235 million consumers. Library patrons can use the database to research companies, create business plans, write research papers and find customers for their businesses. ReferenceUSA will be in booth 1429.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the FORTUNE 100TM – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value-added data and innovative targeted marketing solutions. For more information, visit www.infogroup.com.

CONTACT: Malti Shukla (402) 836-5541 malti.shukla@infogroup.com

Source: Infogroup