In the largest initial public offering of a consumer electronics company in two decades, GoPro raised more than $400 million dollars when it opened for trading on Thursday. CEO Nicholas Woodman says his next challenge is to make it easier for the millions of consumers who have purchased GoPro's cameras to "achieve the payoff" of purchasing the device, beyond filming immersive and high quality photo and video. GoPro's line of Hero3 cameras retail between $199 and $399.
"It's not enough just to enablepeople to capture amazing experiences, we have to help them summarize thos eexperiences," Woodman says, signaling the camera company's possible shift in focus from physical hardware to software and applications.
GoPro's goals, according to Woodman, is to give consumers a more seamless path from documentation to edit,sharing and storing content. "A one-to-two minute edit that they can use to relive that experience, but most importantly, to share that experience with other people," is where Woodman finds GoPro's sweet spot, enabling consumers to spend less time navigating hardware, cords, and SD cards and more time enjoying the experiences documented.
"The old way was mom or dad photographing or filming the kids and they create this great family archive of footage, but they're never in the shot!" said the father of three sons.