Despite its reputation for complexity, Big Data will create a simpler marketplace in the decades to come, Mathew said.
"When you look at this trend that's happening for the next 25 years around data and analytics there's going to be more information in the hands of users," Mathew said. "You want to be able to have an environment where the foundations for how trading platforms, for instance, are built, are simpler, more easily understandable."
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Alteryx Analytics provides blending and analytics to more than 500 customers including Ford and McDonald's. Mathew said the company seeks to eliminate the perception that Big Data analytics requires a deep programming background. For example, an energy company looking to buy or sell oil can at once consider multiple factors across the market, and generate a trade based on the outcome.