A French Margarita? Makes about as much sense as Mexican Champagne.


HOUSTON, June 30, 2014 (GLOBE NEWSWIRE) -- Everybody knows the best margaritas come from Mexico, like real Champagne only comes from France, but what you probably didn't know was the essential ingredient in every authentic margarita is an orange liqueur we call "NARANJA." NARANJA, or "Orange" in Spanish, has been the secret ingredient in authentic margaritas throughout Mexico since 1933. And now, thanks to the Pura Vida Tequila Company, NARANJA has finally crossed the border into the States, and this time it's here to stay.

Although sold in Mexico under a different name, NARANJA is the Mexican orange liqueur that fans the world over have been crossing the border to buy ever since the margarita was created. "We've been trying to bring NARANJA to the States for years and did so briefly in 2012, but due to a lawsuit filed by a well known French conglomerate that owns a certain orange liqueur, we changed the name of our orange liqueur to NARANJA" explains Pura Vida Chairman and CEO, Stewart Skloss. "It's the key ingredient in any authentic margarita, and when mixed with an ultra-premium tequila, Pura Vida, of course, you have the perfect elixir. It's been a real battle securing the distribution rights outside of Mexico, but the battle is over and the war is won. NARANJA and Pura Vida combine to make margaritas in the U.S., even in China and Russia, taste just like they do in Mexico. We're very happy, and now so are the margarita lovers in America."

NARANJA is available wherever Pura Vida Tequila is sold, on both U.S. coasts and in select markets throughout the United States. Ask for NARANJA by name, to ensure you enjoy the taste of Mexico whenever you enjoy an authentic margarita.

About Pura Vida Tequila Company:

Pura Vida Tequila is a batch craft brand tequila company specializing in ultra premium tequilas and beverage products. Pura Vida Tequila proudly produces 100% pure Blue Weber Agave tequilas direct from the Highlands of Jalisco, Mexico. Through a unique triple distillation process Pura Vida tequilas have won top honors in numerous competitions and choice events. Founded in 2009 and based in Houston, Texas, "Pura Vida" means "Pure life" or "The good life" and its products and marketing embody this expression.

For more information contact Marshall Skloss at mskloss@puravida.mx

A photo accompanying this release is available at:

CONTACT: Marshall Skloss Pura Vida Tequila 1-847-254-8009 mskloss@puravida.mxSource:Pura Vida Tequila, LLC