From coast to coast, pizzerias everywhere are reporting higher-than-average sales as fans bite into slices while cheering the red, white and blue.
But, can investors cash in with a side order of profits by buying shares in one the nation's biggest players in the game, Domino's Pizza?
Over the last five years, shares of Domino's have gained an incredible 864 percent. However, after peaking at $80.61 per share in March, the stock has trended downward.
Gina Sanchez, founder of Chantico Global, believes that while this may help Domino's in the short term, it won't change the recent direction of the stock. "BofA just recently downgraded Domino's from 'neutral' to 'underperform,'" said Sanchez. "That's mainly because they've not been hitting their numbers."
While the pizza – and Buffalo wings – craze during the World Cup may help restaurant chains like Domino's and Papa John's, it may not last, Sanchez said.
"This could be some very good news for Domino's if they can continue to sustain the momentum," said Sanchez, a CNBC contributor. "But, all good things come to an end. Once the World Cup is over, I think we could be back on the trend that Domino's was on before which is that they were sort of exhibiting some weakness. So, while I think this is good right now, I'm not sure this could sustain a trend for the rest of the year."
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Todd Gordon, founder of TradingAnalysis.com, is more optimistic on Domino's Pizza based on its charts.
"It's actually a very interesting chart because we've pulled back here for the last couple of months," said Gordon a CNBC contributor. "It's a very similar pullback of about $10 to the prior pullback in June 2013. So, something about summer and pizza doesn't work."
After testing and holding support at the 200-day exponential moving average (which is currently around $72.48 per share), the stock may be headed higher, according to Gordon. "I think we can continue the uptrend," he added.
To see the full discussion on Domino's Pizza, with Sanchez on the fundamentals and Gordon on the technicals, watch the above video.