Potato salad crowdfunder's plan for leftover cash? Do good

Talk about successful crowdfunding. An Ohio man named Zack "Danger" Brown has raised over $50,000 on Kickstarter to make potato salad, and there's still 24 days of fundraising to go.

Brown's campaign is simply titled "Potato Salad" and had a goal of raising $10. As the coffers grew, he went from promising to make more potato salad to renting out a party hall and inviting "the whole Internet to the potato salad party."

"The Internet is going to give me some money. I'm going to make some potato salad. I'm going to give bites to some people and whatever we end up having left over, we're going to have to figure out how can we use this money," Brown said in an interview with CNBC's "Closing Bell."

Source: Kickstarter

While he originally started the campaign with the goal to make the popular side dish, and perhaps have a little fun, the outpouring of support has caused him to rethink his strategy.

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"Our goal with this money is to spend all of it on the greater good, working to make the world a better place," Brown said.

Unsurprisingly, Brown's campaign has spawned some knock-offs. One man's campaign is titled "I'm also making potato salad." There's also "Potato Salad: The Video Game" and "Macaroni salad > potato salad."

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Brown never thought his idea would be such a hit.

"I think you'd be crazy to say that you could imagine you would have a $10 campaign for potato salad that would blow up to $50,000 or $60,000 or who knows where this going to go," he said.

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—By CNBC's Michelle Fox