Potato salad futures skyrocket

Man behind potato salad Kickstarter

From rebooting "Reading Rainbow" to launching a brand of bras, crowd funding site Kickstarter has seen some ambitious projects come and go, but it's never seen anything quite like this.

An Ohio man going by the name Zack Danger Brown is crowd funding his goal to make $10 worth of potato salad, and he's been wildly successful. With 25 days left for the project's funding, over 3,300 people have donated, exceeding $38,000.

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Source: Kickstarter

"Basically I'm just making potato salad. I haven't decided what kind yet," Brown wrote on his Kickstarter page. But as more money has continued to roll in, his goal's have become a little more ambitious: At $100 he promised to try two different potato salad recipes, at $250 he pledged to use gourmet mayonnaise, and at $3,000 he said he would rent out a party hall and "invite the whole internet to the potato salad party."

Those who pledged a dollar will have their names said aloud as Brown is making the potato salad, $2 also nets a photo of him making the salad, those who pledged $3 will additionally receive a "bite" of the end product, and the rewards continue from there.

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Although Brown cautions on the site that his product "might not be that good," the funding process has developed a deeper meaning.

"Potato salad is just a vehicle that brought us all together," Brown told CNET. "We're all craving interaction and feeling like we're a part of something bigger. Potato salad isn't controversial, it isn't mean or snarky. Potato salad is lawful good -- something incorruptible that we can all rally around."

—By CNBC staff

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