Spring, a company co-founded by former Techstars NYC head David Tisch and his brother Alan, has raised a Series A investment of $7.5 million.
The lead investors were Thrive Capital, David Tisch's investment firm Box Group and Groupe Arnault. The last of the three is the investment arm of LVMH, the luxury goods conglomerate that owns brands such as Louis Vuitton, Fendi and Dior.
At a high level, Spring is building a shopping app for your phone through which different brands can sell their wares directly to shoppers. In an interview, David Tisch called it a "mobile marketplace … to create an experience that's the easiest way to shop on your phone."
"We don't think that there's a very easy way to shop on your phone today," said Tisch, who is serving as the company's chairman. Tisch's younger brother Alan is Spring's CEO.