With more than 3,000 U.S. breweries in operation, trademark disputes are becoming a regular occurrence in the beer business. But a lawsuit filed by Oregon-based Full Sail Brewing may be a first.
In the lawsuit, filed in federal court, Full Sail is suing The Sessions Law Firm, an Atlanta-based firm that specializes in driving under the influence (DUI) cases, for trademark infringement.
According to the filing, Full Sail has been selling beer under the trademark "Session" by "showing the word SESSION inside a distinctive shield logo, using a distinctive font, often with a red background and with a grey outline" since 2005.
Full Sail alleges The Sessions Law Firm has been marketing itself to beer drinkers using the words "Sessions Law" inside the same "distinctive shield logo, distinctive font, red background and grey outline" that Full Sail uses.