Lityx Expands Leadership Team, Naming Industry Veterans Gary Robinson as Chief Operating Officer and Simon Poole as Vice President of Analytic Services

Towson, MD, July 10, 2014 (GLOBE NEWSWIRE) -- Lityx (, a world-class cloud-based analytic software and services firm announces the appointment of Gary Robinson as Chief Operating Officer and Simon Poole as Vice President of Analytic Services. Gary will focus on Lityx's growth through the development of new relationships, enhanced solution offerings, process improvements and marketing of Lityx's value proposition. Simon will also focus on the development of new relationships along with service delivery, growth and satisfaction to existing clients.

Lityx provides advanced analytics solutions for predictive modeling and marketing optimization through a hosted, cloud-based platform. The flagship product, LityxIQ, allows users to design, build, and deploy predictive and optimization models in short time. LityxIQ requires no programming and is built with the business user in mind, while also allowing data scientists to control and test advanced settings. The simplicity of building models has allowed Lityx clients to deploy dozens of models within days instead of weeks or months.

Gary Robinson joins Lityx with more than 20 years' experience in marketing analytics and CRM. He was most recently Vice President in the Quantitative Marketing Group at Merkle, where he oversaw analytic engagements for some of Merkle's top clients. This involved solutions supporting customer engagement, acquisition, retention and maximization for clients across key vertical industries such as Insurance, Financial Service, Pharma, Health Care, Telecommunications and Travel & Entertainment. Prior to Merkle, Gary was an SVP at Bank of America where he held various positions including marketing director, and head of database marketing, as well as running strategy, analytics, and list procurement. Gary has a Master's Degree in Statistics and a Bachelor's Degree in Psychology from Arizona State University and also served in the U.S. Air Force.

Simon Poole joins Lityx with over twenty years of experience successfully building and managing Marketing Analytics and CPG Analytics teams. He is able to skillfully blend advanced analytics, consumer behavior, and market dynamics to solve client challenges. He started his career as a statistician in the Credit and Risk department at HSBC in the UK. After moving to the US in 1995, he spent 10 years at IRI where he was responsible for managing the deployment of consumer packaged goods processing, reporting and analytic capabilities in Greece, Poland, Venezuela and Cyprus. He was also practice leader at Allant for 10 years, delivering analytics and strategy to the cable, telco, retail, energy, healthcare, insurance and financial service industries. Simon graduated from Sheffield University in the UK with a Bachelor's in Statistics/Economics and a Master's in Statistics.

"Lityx is on the front line of new, easy to use, and more affordable analytic capabilities for statisticians and non-statisticians alike. Adding an industry veteran like Gary to the Lityx team strengthens our market position and allows us to deliver more valuable solutions and services to our clients. We are excited to bring him on-board," said Paul Maiste, Lityx CEO and President.

About Lityx

Lityx, an emerging leader in cloud-based advanced analytics solutions, is headquartered in Towson, MD, with clients and partners located around the world. For more information, visit

CONTACT: T. Scott Clendaniel Lityx, LLC 888-548-9947 x128 Source:Lityx, LLC