Every year, media moguls and tech titans descend on Sun Valley for Allen & Company's annual conference in the mountains. Attendees include everyone from Warren Buffett and Bill Gates to Mark Zuckerberg and Sheryl Sandberg.
And every year, a few elite start-ups get a much-coveted invite. This year, that list includes newbies Cloudera, Udacity and Lending Club, which is eyeing an IPO in late 2014.
Sports team owners have a big presence this year with commissioners from all of the major sports leagues on the list. Earlier this week, CNBC spoke to ESPN's John Skipper, who commented that World Cup ratings have been "amazing."
On tap for the rest of the day: Tom Brokaw is due to interview Gen. Stanley McChrystal and Charlie Rose is expected to host a creativity panel with Harvey Weinstein and Brian Grazer.
For all the latest news on the ground, keep an eye on our Storify for details from the Sun Valley Lodge's legendary "duck pond."