Social Media

Star-studded Nike ad gives Internet the chills


Now viral for the New York Yankees: Number 2, Derek Jeter, Number 2.

As Yankees shortstop Derek Jeter completes his 20th and final Major League Baseball season, teams and fans across the league are paying homage to the future hall-of-famer, but Nike's Jordan Brand may have the greatest tribute so far.

The company posted a new commercial to YouTube and its social media accounts Monday morning, featuring 23 celebrities, athletes and mascots tipping their hats to the Yankees' 40-year-old captain. The ad, part of Jordan's #RE2PECT campaign, immediately went viral, causing the hashtag to trend on Twitter in the U.S.

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"Nike's new Derek Jeter tribute commercial is one for the ages," Sports Illustrated's Ben Sin wrote.

The ad may have even softened a few hearts outside New York.

"I hate the Yanks, but this one hell of an ad," said YouTube user 1bullsrule1.

So, who exactly is in the ad outside of Jeter?

• Jon Lester

A.J. Pierzynski

Rob Thomson (Yankees 3rd base coach)

Spike Lee

Rudy Giuliani

Jeter's family

Carmelo Anthony

Billy Crystal

Tiger Woods

Eric Koston (professional skateboarder)

San Diego Padres Friar Mascot

Action Bronson (rapper)

Maya Moore (WNBA player)

Phil Jackson

Jeanie Buss

Mr. Met (Mets players are actors)

Jay Z

Mariano Rivera

Andy Pettitte

Joe Torre

Tino Martinez

Jorge Posada

Michael Jordan

Shares of Nike ended up 0.85% on Monday.