In an interview with me at the Code Conference in May, Uber CEO Travis Kalanick was pretty clear that one of his key goals for the year was to hire a big-gun communications and public relations strategy person for the transportation logistics juggernaut.
The reason? "It's not Pinterest where people are putting up pins. You're changing the way cities work, and that's fundamentally a third rail," he said in his typically forthright manner. "We're in a political campaign, and the candidate is Uber and the opponent is an a**hole named Taxi."