Alibaba said to plan IPO for September

Alibaba headquarters is shown in Hangzhou, Zhejiang Province, China.
Nelson Ching | Bloomberg | Getty Images
Alibaba headquarters is shown in Hangzhou, Zhejiang Province, China.

One of the biggest questions on Wall Street has been whether the Alibaba Group would pull off its highly anticipated initial public offering by the first full week of August, just ahead of the unofficial late-summer market slowdown.

As it turns out, the Chinese e-commerce giant would prefer to wait.

More from The New York Times:
Music holdings are noticeably absent in proposed Fox-Time Warner merger
Obama seeks money for infrastructure repairs
Towns fight to avoid taking in migrant minors

The company is now planning to price its I.P.O. sometime after Labor Day, a person briefed on the matter said on Thursday.

The move does not come as a total surprise. In order for the company to hit its intended pricing date of Aug. 6 and begin trading the next day, it would have had to begin its global road show to investors sometime next week. And that could have happened only if certain other matters—including the conclusion of a review by the Securities and Exchange Commission, settling the company's valuation and finalizing its presentation plans—were completed by next week.

Pricing after Aug. 6 would have risked annoying investors eager to go on summer vacations. Moving the pricing date to sometime in September, which many people involved in the I.P.O. process thought a more realistic target in any case, increasingly became the only logical course of action.

Read MoreRed flags: Alibaba's Ma and his equity firm

A representative for Alibaba declined to comment.

—By Michael J. de la Merced, The New York Times