Allows Consumers to Seamlessly Purchase Off-Air Antennas

CEA logo

ARLINGTON, Va., July 18, 2014 (GLOBE NEWSWIRE) -- Broadcast Interactive Media (BIM) today announced an enhancement to its site to connect consumers with antenna vendors certified by the Consumer Electronics Association (CEA)®.

Co-sponsored by CEA, uses CEA's color-coded labeling standard to classify outdoor antenna types, ensuring all antennas within a type will have similar reception qualities. The website also allows consumers to learn which channels are available at their location and the antenna types needed to receive those channels.

After using to discover the available channels in their location, consumers can then view the recommended models from participating vendors for each antenna type. When shoppers choose a color-coded antenna type matching their viewing preferences, takes the consumers to the product pages on vendors' websites. There, shoppers can purchase the selected antenna and peripheral products through vendors' existing online storefronts.

"These enhancements to will make it easier than ever for consumers to find the right TV antenna online," said Dave Wilson, vice president, technology & standards at CEA. "Customers shopping for antennas will now be seamlessly connected with retailers offering the specific antennas that best fit individual consumer's needs."

" receives hundreds of thousands of unique visitors each month," said Mick Rinehart, President, Products and Data Services at BIM, the host of "Many want to enjoy the free TV channels from local broadcasters. Links to their respective product pages is a timely way for participating vendors to 'close the deal' with visitors who are ready to buy."

To find out more, visit For more information on Technology & Standards at CEA and how to get involved, please visit

About BIM:

BIM is a leading digital ad network and data services provider of revenue and technical solutions to online publishers and remains a trusted resource for hundreds of local broadcasters and media sites worldwide. BIM is based in Madison, WI, with offices in New York City; San Francisco; Cedar Rapids, IA; Portland, OR; and Austin, TX. (

About CEA:

The Consumer Electronics Association (CEA) is the technology trade association representing the $211 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at, and through social media.

· CEA Innovate! · CES Unveiled New York
Sept. 30-Oct. 2, 2014, Phoenix, AZ November 11, 2014, New York, NY
· CES Unveiled Paris · CES Unveiled Las Vegas
October 22, 2014, Paris, France January 4, 2015, Las Vegas, NV
· CE Hall of Fame Dinner · 2015 International CES
November 10, 2014, New York, NY January 6-9, 2015, Las Vegas, NV

CONTACT: Samantha Nevels 703-907-7080 or Heidi Steffen 319-739-3142 www.broadcast-interactive.comSource: Broadcast Interactive Media