'Senseless':Family mourns American killed in jet crash
Analysis:Crash strains U.S.-Russian diplomatic ties
Separatists may have already taken jet's black boxes
A Canadian, Andrei Anghel, was headed to Bali with his German girlfriend to celebrate finishing his second year of medical school in Romania.
For one Australian family, tragedy struck for the second time this year. Kaylene Mann's brother Rod Burrows and sister-in-law Mary Burrows were on Malaysia Airlines Flight 370 that vanished in March, the AP reported. Maree Rizk, Mann's stepdaughter, died in Thursday's crash. Her husband, Albert Rizk, was with her.
"It's just ... ripped our guts again," Mann's brother, Greg Burrows, told the AP.
Another Australian, Francesca Davison, a teacher, and her husband, Liam, were headed home from a holiday in Europe. The woman was described as "an inspiration to all who came in contact with her," according to the BBC.
Read MoreMerkel talks tough, but can Europe back it up?
The School of the Sacred Heart in Sydney was also in mourning after it lost Sister Philomene Tiernan in the crash. Tiernan had traveled to Europe for a retreat, a workshop in England and a family reunion in Holland, according to a statement from the Society of the Sacred Heart. "Many who encountered her at the Janet Stuart workshop commented how happy and peaceful Phil appeared, grateful for those experiences of the International Society," the statement read.
Ben Pocock, a British student from Bristol, was remembered as "a warm, caring, fun-loving son and brother," according to the BBC. Pocock enjoyed cricket and ultimate Frisbee and was headed to Australia as part of an exchange program.
John Alder and Liam Sweeney were passionate soccer fans headed to New Zealand to watch the tour of their beloved English Premier League club Newcastle United. The club released a statement on its website and said the manager and players will be wearing black armbands during their games in New Zealand to honor their fallen fans.
"Both men were dedicated supporters of our Club and were known to thousands of fans and staff alike," the statement read.
Sweeney's father, Barry, told the BBC he would rather it had been him on the plane.
"I just want everybody to know what a tremendous bloke he is," he said.
Flight MH17 came down about 30 miles from the Russia-Ukraine border. In Kiev on Friday, flowers, stuffed toys, candles and other tributes were left outside of the Dutch Embassy.
Tracy Connor and Tricia Culligan contributed to this report. The Associated Press also contributed to this report.