Road Warrior

Cafe in Irish tourist town bans loud Americans

Not all tourists are welcome in Peter's Place Café in Waterville, Ireland, according to a sign in the window spotted June 5.
Maurice Campbell | Twitter

While Ireland tries to attract American tourists, a café is waging war against the Yanks.

In the window of Peter's Place Cafe in Waterville, County Kerry, is a sign with iffy spelling: "No Bus/Coach or Loud American's. Thank You."

Calls and an email seeking comment were not returned, but locals said Monday those views are not shared by the community. The Waterville Business Association is planning to "celebrate their unique Waterville-American relationship," Radio Kerry reported. In fact, the first transatlantic telegraph cables from the United States reached Europe in 1866 at Waterville.

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The cafe sign gained notoriety after Maurice Campbell tweeted it when he visited the village, located on the southern coast in one of the most beautiful areas of Ireland—the Ring of Kerry. "I thought it was out of order. It seemed nasty," Campbell, who is from Northern Ireland, told CNBC in an interview. "It's in an area that's very dependent on tourism."

Campbell said he went in for coffee, but the proprietor didn't want to comment on the sign. "I went in and told him 'I'm a bit loud myself, but I'm not American.'" Campbell said. "He just gave me a look."

Campbell said he tweeted a picture of the sign on June 6, a day after his visit to the cafe. "It must be a great thing in life to have your money made! Waterville, Co. Kerry," he tweeted with the image.

Besides the sign in the window, the town of Waterville is absolutely gorgeous, situated on Ireland's southern coast, he said. "We want as many Americans to come visit and spend their dollars," said Campbell, who works in international development.

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Of course, there's probably very few businesses that would publicly share the café's sentiment in a country that welcomed more than 930,000 travelers from the United States in 2013, up from 778,000 in 2010, according to a report compiled by Tourism Ireland. The U.S. sends more tourists to Ireland than any country other than Britain.

"Sorry you had to see that. I'm from Cahersiveen, the town before Waterville, and we welcome all Americans, loud or quiet," tweeted Niall O'Driscoll.

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—By CNBC's Amy Langfield. Follow Road Warrior on Twitter at @CNBCtravel.