Chicken consumption surges as beef prices soar

For years, Chick-fil-A's cow mascots have urged Americans to "eat mor chikin," and the message appears to be working.

Chicken consumption has risen 17 percent from 2012, according to a new report from the National Chicken Council.

Chickens Rooster
LM Photo | Getty Images

"With the tight supplies in the cattle and hog herds, and accompanying record beef and pork prices, it's not surprising to see a double digit increase in chicken consumption this year," said National Chicken Council Vice President of Communications Tom Super in a release.

Despite these high beef and pork prices, health/nutrition appears to trump price as the most common reason consumers are picking chicken.

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About a third cited "health/nutrition" as the primary reason for eating more chicken at the supermarket while only 17 percent picked cost.

The online survey, which the council commissioned, included responses from 1,019 adults.

—CNBC's Katie Little