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The Office for National Statistics (ONS) Shares Best Practices for Reaching and Engaging More People on Upcoming Webinar

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LONDON, July 21, 2014 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of cloud-based public sector communication solutions, announced that it will host a webinar on Thursday, 31 July, 2014 at 2:00 p.m. GMT, titled, "How To Triple Your Direct Digital Outreach: A Case Study from the Office for National Statistics". In this complimentary webinar, a representative from the Office for National Statistics (ONS) and digital communication and engagement experts at GovDelivery will share some of the strategies and tactics implemented by ONS to drive significant subscriber growth and improve citizen engagement.

Facing challenges in attracting new stakeholders, ONS needed to drive awareness of the statistics it produces to people throughout the U.K. The organisation implemented a new digital communications strategy with the sole mission of improving Web traffic using GovDelivery. ONS was able to drive increased website traffic, turning one-time Web visitors into engaged subscribers, ultimately growing the number of people signed up for ONS updates by more than 500%. Attendees of this webinar will hear Alison Davies, Web Analytics Manager at ONS and Amish Patel, Senior Client Development Consultant at GovDelivery Europe share the steps taken by ONS to achieve this substantial growth in outreach and website traffic.

"As we saw the subscriber numbers grow almost instantaneously, we knew that the GovDelivery platform could easily help us achieve the outreach we wanted. With the GovDelivery Network, we could gain subscribers without doing anything", noted Davies.

The GovDelivery Network is a unique solution that allows government organisations to collaborate and cross-promote sign-up topics with other agencies. Currently, the Network connects more than 60 local and central government authorities with each other and helps these organisations reach more than 2.5 million U.K. people.

"We're happy to share the remarkable successes ONS has reported, and believe the lessons learned and best practices recorded can only help other government organisations understand how to leverage digital communications technology to connect with more people and then get those people to act", said Dave Worsell, Executive Director, GovDelivery Europe. "Our clients continue to prove that when agencies focus on digital outreach and public engagement, they're able to meet channel shift initiatives and ultimately drive mission success".

Registration for "How To Triple Your Direct Digital Outreach: A Case Study from the Office for National Statistics" is complimentary and required at http://direct.govdelivery.com/ons-triple-your-reach-pr. For more information on GovDelivery U.K./Europe solutions, visit www.govdelivery.co.uk.

About the Office for National Statistics (ONS)

The Office for National Statistics (ONS) is the United Kingdom's largest independent producer of official statistics and the recognised national statistical institute of the UK. ONS plays leading role in the development of national and international good practice in the production of official statistics. ONS works with customers, large and small, to fully understand their needs and keep pace with changing demands. ONS also strives to be widely respected for informing debate and improving decision-making through high-quality, easy-to-use statistics and analyses on the UK's economy and society. For more on ONS, visit www.ons.gov.uk.

About GovDelivery

GovDelivery enables public sector organisations to connect with more people and get those people to take action. More than 1,000 organisations worldwide, from local authorities and Central Government agencies to states and Federal departments in the U.S., trust GovDelivery's secure, scalable platform to deliver highly impactful communications. In total, GovDelivery connects its clients with more than 65 million people. GovDelivery's enterprise-class, cloud-based technology allows organisations to meet mission and program goals, resulting in safer communities, happier commuters, healthier families, and better government. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.co.uk.

CONTACT: Mary Yang Sr. Marketing Communications Manager +1-202-407-7426 Mary.Yang@govdelivery.com

Source: GovDelivery