Angie's List Reports Second Quarter 2014 Results

  • Gross member additions of approximately 399,000 at an average cost per acquisition of $90
  • Revenue of $78.9 million, representing a 33% increase over the prior year quarter
  • Cash provided by operations of $2.6 million and $17.5 million, respectively, for the three and six month periods ended June 30, 2014

INDIANAPOLIS, July 23, 2014 (GLOBE NEWSWIRE) -- Angie's List, Inc. (Nasdaq:ANGI) announced today second quarter 2014 financial results for the quarter ended June 30, 2014.

"We reported solid results for the second quarter while continuing to invest in our marketplace," said Angie's List CEO Bill Oesterle. "We increased marketing spend during a seasonally strong period and had a record quarter in gross new member additions, which we believe reflects the continued resonance of our value proposition. While revenue growth in e-commerce was lower than expected, we continued to make progress against our strategy of enabling service providers and populating their stores with offers. We expect significant improvement in margin in the second half of the year and continue to see compelling opportunities for growth."

Key Operating Metrics
Three months ended 6/30/14 6/30/13 Change
Total paid memberships (end of period) 2,838,863 2,162,601 31%
Gross paid memberships added (in period) 398,812 347,342 15%
Marketing cost per paid membership acquisition (in period) $ 90 $ 80 13%
First-year membership renewal rate (in period) 74% 75% (1.0) pts
Average membership renewal rate (in period) 77% 78% (1.0) pts
Participating service providers (end of period) 51,076 42,452 20%
Total service provider contract value (end of period, in thousands) $ 224,171 $ 165,566 35%
Six months ended 6/30/14 6/30/13 Change
Gross paid memberships added (in period) 685,438 622,238 10%
Marketing cost per paid membership acquisition (in period) $ 87 $ 77 13%
First-year membership renewal rate (in period) 73% 75% (2.0) pts
Average membership renewal rate (in period) 77% 77% flat

Market Cohort Analysis

"Our performance by cohort highlights the continued strength of our business model," continued Oesterle. "Membership growth rates remain strong, even in our oldest cohorts, and we grew penetration in every cohort during the second quarter."

Cohort # of
Total Paid
Growth Rate
Pre-2003 10 $ 6,990,903 $ 36.23 $ 110.60 $ 1,500,899 534,416 13.6% 28%
2003-2007 35 5,129,500 32.08 100.02 1,580,604 1,542,153 10.7% 31%
2008-2010 103 316,235 16.70 39.86 216,490 648,226 11.1% 29%
Post 2010 105 34,387 12.31 27.91 62,623 114,068 6.6% 74%
Total 253 2,838,863
Cohort table presents financial and operational data for the twelve months ended June 30, 2014.
* Demographic information used in penetration rate calculations is based on a third-party study we commissioned in June 2014. According to the study, the number of U.S. households in our target demographic was 29 million.

Second Quarter Results

Total revenue for the second quarter of 2014 was $78.9 million, an increase of 33 percent compared to the prior year period. Membership revenue in the second quarter of 2014 was $18.5 million, an increase of 16 percent compared to the prior year period. Service provider revenue remains the largest and fastest growing component of total revenue at $60.4 million for the quarter, representing a 39 percent growth rate year over year. Service provider revenue includes revenue from advertising contracts and fees from e-commerce transactions. Advertising revenue was $52.6 million in the second quarter of 2014, an increase of 37 percent compared to the prior year period, and e-commerce revenue was $7.8 million, an increase of approximately 57 percent year over year.

Marketing expense increased 28 percent, or $8.0 million, compared to the prior year period. Net loss for the quarter was $18.4 million, with selling expense of $30.3 million and marketing expense of $35.9 million, compared to a net loss of $14.3 million, with selling expense of $22.0 million and marketing expense of $28.0 million, in the prior year period. Adjusted EBITDA loss, a non-GAAP financial measure, was $14.9 million for the period as compared to a loss of $11.7 million achieved in the prior year period.

Cash provided by operations for the second quarter was approximately $2.6 million. At June 30, 2014, the balance of cash, cash equivalents and investments was $57.1 million.

Business Outlook

The Company's financial and operating expectations for the third quarter of 2014 are as follows:

  • Total revenue of $80.5 million to $82.5 million.
  • Marketing expense of $20 million to $23 million.

The Company expects to generate positive adjusted EBITDA for the full year 2014.

Conference Call Information

The Company will host a conference call on July 23, 2014 at approximately 4:30 PM (ET) / 1:30 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angie's List Investor Relations website at

A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 71614798 through July 29, 2014.

Live audio webcast of the presentation will be available on the Angie's List Investor Relations website at

About Angie's List

Angie's List helps facilitate happy transactions between more than 2.8 million consumers nationwide and its collection of highly-rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of authentic reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.

Non-GAAP Financial Measures

In addition to providing financial measurements based on generally accepted accounting principles in the United States (GAAP), Angie's List has disclosed in this press release financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP Adjusted EBITDA, which Angie's List defines as earnings before interest, income taxes, depreciation, amortization, and non-cash stock-based compensation. Angie's List uses Adjusted EBITDA internally in analyzing its financial results and has determined to disclose this measure to investors because it believes it will be useful to them, as a supplement to GAAP measures, in evaluating Angie's List's operating performance relative to its industry sector and competitors. Angie's List believes that the use of Adjusted EBITDA provides additional insight for investors to use in evaluation of ongoing operating results and trends. However, non-GAAP financial measures such as Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Angie's List has significant uses of cash flows, including capital expenditures and other contractual commitments, interest payments and income taxes that are not reflected in adjusted EBITDA. Adjusted EBITDA does not consider the potentially dilutive impact of issuing non-cash stock-based compensation to Angie's List's management and other employees. It should also be noted that other companies, including companies in the same industry, may calculate Adjusted EBITDA in a different manner than Angie's List. Angie's List has provided a reconciliation of the Adjusted EBITDA measure to the most directly comparable GAAP financial measure.

Forward-Looking and Cautionary Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angie's List's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.

Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including Angie's List's Annual Report on Form 10-K and its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.

Angie's List, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
June 30, December 31
2014 2013
Cash and cash equivalents $ 35,866 $ 34,803
Restricted cash 50 50
Short-term investments 21,188 21,055
Accounts receivable, net 13,110 12,385
Prepaid expenses and other current assets 18,342 13,651
Total current assets 88,556 81,944
Property, equipment and software, net 34,789 18,657
Goodwill 1,145 1,145
Amortizable intangible assets, net 3,372 3,500
Other assets, noncurrent 518 397
Total assets $ 128,380 $ 105,643
Liabilities and stockholders' deficit
Accounts payable $ 20,858 $ 6,838
Accrued liabilities 40,716 21,770
Deferred membership revenue 36,314 35,560
Deferred advertising revenue 45,392 39,448
Current portion of obligations under leases 196
Total current liabilities 143,476 103,616
Long-term debt, including accrued interest 14,943 14,918
Deferred membership revenue, noncurrent 4,949 4,909
Deferred advertising revenue, noncurrent 495 521
Obligations under leases 407
Other liabilities, noncurrent 710 169
Total liabilities 164,980 124,133
Stockholders' deficit:
Common stock 67 67
Additional paid-in-capital 261,534 257,505
Treasury stock (23,719) (23,719)
Accumulated deficit (274,482) (252,343)
Total stockholders' deficit (36,600) (18,490)
Total liabilities and stockholders' deficit $ 128,380 $ 105,643
Angie's List, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
Three Months Ended June 30, Six Months Ended June 30,
2014 2013 2014 2013
(Unaudited) (Unaudited)
Membership $ 18,516 $ 15,911 $ 36,816 $ 30,548
Service provider 60,380 43,304 114,737 80,838
Total revenue 78,896 59,215 151,553 111,386
Operating expenses
Operations and support 13,746 10,104 25,294 18,402
Selling 30,278 21,977 56,400 41,622
Marketing 35,920 27,959 59,401 47,681
Product and technology 8,090 6,904 15,547 12,499
General and administrative 9,085 6,126 16,441 12,506
Total operating expenses 97,119 73,070 173,083 132,710
Operating loss (18,223) (13,855) (21,530) (21,324)
Interest expense, net 118 464 579 927
Loss before income taxes (18,341) (14,319) (22,109) (22,251)
Income tax expense 15 15 30 30
Net loss $ (18,356) $ (14,334) $ (22,139) $ (22,281)
Net loss per common share — basic and diluted $ (0.31) $ (0.25) $ (0.38) $ (0.38)
Weighted average common shares outstanding—basic and diluted 58,515 58,150 58,503 58,050
Non-cash stock-based compensation
Operations and support $ 12 $ 17 $ 25 $ 33
Selling 79 26 183 51
Product and technology 242 148 451 363
General and administrative 1,662 977 2,869 1,543
Total non-cash stock-based compensation $ 1,995 $ 1,168 $ 3,528 $ 1,990
Reconciliation of net loss (unaudited) to adjusted EBITDA (loss)
Net loss $ (18,356) $ (14,334) $ (22,139) $ (22,281)
Income tax expense 15 15 30 30
Interest expense, net 118 464 579 927
Depreciation and amortization 1,348 982 2,568 1,824
Non-cash stock-based compensation 1,995 1,168 3,528 1,990
Adjusted EBITDA (loss) $ (14,880) $ (11,705) $ (15,434) $ (17,510)
Angie's List, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
Six Months Ended June 30,
2014 2013
Operating activities
Net loss $ (22,139) $ (22,281)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization 2,568 1,824
Amortization of debt discount, deferred financing fees and bond premium 215 302
Non-cash compensation expense 3,528 1,990
Changes in certain assets:
Accounts receivable (725) (2,782)
Prepaid expenses and other current assets (4,691) 2,448
Changes in certain liabilities:
Accounts payable 12,185 3,017
Accrued liabilities 19,866 14,218
Deferred advertising revenue 5,918 9,292
Deferred membership revenue 794 6,185
Net cash provided by operating activities 17,519 14,213
Investing activities
Purchase of investments (11,524) (17,535)
Sale of investments 11,080 7,435
Property, equipment and software (7,531) (3,575)
Capitalized website and software development costs (8,220)
Intangible assets (745) (441)
Net cash used in investing activities (16,940) (14,116)
Financing activities
Proceeds from exercise of stock options 501 3,109
Payments on capital lease obligations (17)
Net cash provided by financing activities 484 3,109
Net increase in cash and cash equivalents $ 1,063 $ 3,206
Cash and cash equivalents, beginning of period 34,803 42,638
Cash and cash equivalents, end of period $ 35,866 $ 45,844

CONTACT: Leslie Arena Investor Relations 317-808-4527 Cheryl Reed Public Relations 317-396-9134 cherylr@angieslist.comSource:Angie's List