DEFY Media Appoints Media Industry Vet Mark Gall as Chief Revenue Officer

Defy Media logo

NEW YORK, July 28, 2014 (GLOBE NEWSWIRE) -- DEFY Media, a leading creator and distributor of digital content, is pleased to announce the appointment of Mark Gall to the post of Chief Revenue Officer, effective immediately. Gall brings more than two decades of strategic advertising sales and marketing experience to DEFY Media where he will lead the sales staff and guide media and custom advertising solutions across the company's owned and operated brand portfolio which focuses on 13-34 consumers and reaches about 155 million unique viewers watching more than 400 million videos monthly.

Prior to joining DEFY, Mark Gall served as EVP, TV & Digital Ad Sales for BBC Worldwide since 2007, where he built and led the North America, Canada and Latin America sales team responsible for significant revenue growth across both cable and digital platforms during his tenure. Mark's career in media sales spans over twenty years where he held senior level positions and leadership roles at several globally recognized media companies, including The Weather Channel, Tribune Broadcasting, Discovery Communications and CNN.

"Mark joins DEFY Media at an exciting moment as we continue to track significant growth across our digital platforms and expand our video programming and mobile offerings," commented Matthew Diamond, CEO of DEFY Media. "His deep experience working with clients across both traditional and digital media has provided him with a keen understanding of the challenges and opportunities in the current media environment and his standout track record exemplifies both the energy and strategic foresight that will drive our business even further."

DEFY Media will launch several new programs this Fall, including the second season of Prank It FWD, an inspiring movement that spread joy through positive pranks and garnered over 30MM video views and 20MM social impressions; Made Man's Gentleman UP: A Mission To Be Better Men that will feature editorial and video content aimed to inspire, inform and educate men; and the anticipated 9th annual SMOSH: Food Battle, in which top ranked YouTube personalities Ian and Anthony compete in the ultimate edible competition.

"I've watched DEFY Media's impressive strides over the last year on both the programming front and in building a unique content network that is clearly unmatched in the marketplace," commented Mark Gall. "I'm thrilled to be joining forces with a team with such strong creative and strategic vision and look forward to building on this momentum to expand unique partnerships around DEFY's diverse content offerings."

About DEFY Media

DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 13-34 year old consumers. DEFY Media creates some of the most popular content in digital under its leading portfolio of brands, including Break, Clevver, GameTrailers, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 155 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at

CONTACT: Media Contacts: Jodi Smith 212-329-8359 or Laura Klang-Glienna 310.360.4141 Ext. 363

Source: Defy Media