NASDAQ Private Market Launches ExactEquity(TM)

ExactEquity(TM) Logo
NASDAQ Private Market, LLC

Integrates Leading Stock Plan Administration and Capitalization Table Management Solutions

Equity Management Business Acquired From TruEquity

SAN FRANCISCO, July 30, 2014 (GLOBE NEWSWIRE) -- The NASDAQ Private Market LLC, a new capital market for leading private companies, announced today the launch of ExactEquity™, an integrated stock plan administration and capitalization table tracking solution for private company clients that was acquired from Pretty Simple Solutions LLC ("TruEquity"), a provider of equity management services to early growth and pre-IPO companies. The solution has been renamed ExactEquity and will complement services currently offered by NASDAQ Private Market.

"As private companies mature, their cap tables become more complex and time-consuming to manage," said Greg Brogger, President of NASDAQ Private Market. "ExactEquity allows us to provide a robust solution that also efficiently integrates with capital markets activities on the NASDAQ Private Market platform."

ExactEquity offers software-as-a-service (SaaS) equity management technology as well as consulting and administration services for private companies who prefer to outsource their plan administration. These solutions are complementary to the NASDAQ Private Market capital marketplace, which enables qualifying companies to efficiently raise capital, provide secondary liquidity, and control secondary transactions on its multi-broker dealer platform.

"We are pleased to introduce our ExactEquity solution to those companies who have been using spreadsheets or have felt an online solution is either too complex or too expensive," said Carine Schneider, President of NASDAQ Private Market's Equity Management division. "Our solution is revolutionary in that it combines state-of-the-art technology with a vision to support the entire private company plan administration ecosystem."

NASDAQ Private Market will also obtain all of TruEquity's private company clients worldwide with the exception of Israel, and will provide uninterrupted service under the new ExactEquity brand. Pretty Simple Solutions LLC will continue to offer equity management services to companies in Israel under the TruEquity Israel brand.

To learn more about ExactEquity, visit

About NASDAQ Private Market:

The NASDAQ Private Market, LLC is the new capital market for leading private companies. Through its broker-dealer network and partners, NASDAQ Private Market connects companies with a global community of investors, and provides an integrated equity solution for managing everything from cap table management to stock plan administration. Whether a company seeks to optimize an eventual IPO or remain private permanently, NASDAQ Private Market provides complete capital market support to meet its needs. For certain eligible investors and shareholders, NASDAQ Private Market is a place to discover and engage with some of the most exciting private companies.

NASDAQ Private Market was formed in March of 2013 as a joint venture between The NASDAQ OMX Group, Inc. and SharesPost, Inc. Securities-related services will be offered through NPM Securities, LLC, a registered broker-dealer and alternative trading system, which is a member FINRA/SIPC and a wholly-owned subsidiary of The NASDAQ Private Market, LLC. Securities offered through NPM Securities, LLC are not listed or traded on The NASDAQ Stock Market LLC, nor are the securities subject to the same listing or qualification standards applicable to securities listed or traded on The NASDAQ Stock Market, LLC. To learn more about NASDAQ Private Market, visit


NASDAQ OMX (Nasdaq:NDAQ) is a leading provider of trading, exchange technology, information and public company services across six continents. Through its diverse portfolio of solutions, NASDAQ OMX enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and approximately 1 in 10 of the world's securities transactions. NASDAQ OMX is home to more than 3,400 listed companies with a market value of over $8.5 trillion and more than 10,000 corporate clients. To learn more visit

The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice, either on behalf of a particular security or an overall investment strategy. Neither The NASDAQ OMX Group, Inc. nor any of its affiliates makes any recommendation to buy or sell any security or any representation about the financial condition of any company. Statements regarding NASDAQ-listed companies are not guarantees of future performance. Actual results may differ materially from those expressed or implied. Past performance is not indicative of future results. Investors should undertake their own due diligence and carefully evaluate companies before investing. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED.

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CONTACT: NASDAQ Private Market Media Contact: Jeremiah Hall (415) 349-5016 NASDAQ OMX Media Contact: Will Briganti (646) 441-5012

Source:NASDAQ Private Market, LLC