Your next doctor's visit could be on your iPhone.
HealthTap, a mobile health start-up with an app that allows patients to ask medical questions to a network of doctors, is the latest mobile health firm to use telemedicine to connect patients to doctors in real-time for treatment.
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The new service, called HealthTap Prime, launched on Wednesday. It allows people to see a doctor virtually via video conference on a smartphone so that the patient can be diagnosed, treated and prescribed medications.
The new program is $99 a month for one family member and is an additional $10 a month to add another family member for unlimited virtual doctor visits. Members of HealthTap Prime can also opt to use the company's in-app chat feature to get help from physicians. The app is available for both the Android and iPhone.
"The health-care industry is in dire need of innovation," said Ron Gutman, CEO of HealthTap. "Our goal was to bring health care to consumers in a cost-effective way with a new healthy experience and in a new way to manage their health right from their mobile device."
"We are there for you, and we want to serve you. There's no co-pay, you can come to us anytime," he said.
HealthTap—whose investors include Khosla Ventures, Mohr Davidow Ventures and Asset Management Ventures—will roll out the new service in more than 20 states initially and will eventually make its service available in all states, Gutman said.
As more investors pay attention to the digital health space, telemedicine apps such as HealthTap are becoming more prevalent in app stores.
Interactive MD, American Well, Teledoc, Doctor on Demand and Healthcare Magic are all companies that help connect people with doctors via a mobile app.
However, Gutman said that his company differentiates itself by focusing on creating the first ever marketplace where there is both supply and demand for doctors and users.
The company has more than 62,000 U.S. licensed physicians in its network and has served up more than 1.9 billion answers to health questions in the last three years, according to Gutman. Yet, he would not share how many patient members were currently using the platform.
"We have brought all of these physicians into a marketplace available 24/7 where you can connect on text, video or voice," he said.
With HealthTap Prime, the start-up is aiming to offer a simple solution for people seeking full-service treatment that helps them during the entire recovery process.
"The last action taken for patients is going to the doctor and after that, you are basically on your own. But after the doctor's visit is the most important part of administering care; it will determine how quickly you will recover and how well. The modern health-care system does not account for this important part," he said.
HealthTap Prime includes features that help patients manage their health even after they have seen a doctor. For example, it will send reminders to the user to take their medicine and will also send personalized tips to the user to improve their care.
"We encourage you to stay in touch, because it's really about managing your health and overall well being," Gutman said. "We tie our success to helping people feel better."
—By CNBC's Cadie Thompson