The impressive run of Glu Mobile, the video game maker behind the viral "Kim Kardashian: Hollywood" app, has hit the pause button in the past week. But according to the company's CEO, the game could remain popular—and profitable—for "years, not months" to come.
After climbing more than 80 percent since the game's release in June, shares of Glu Mobile have fallen around 25 percent in just the last 5 days. The drop comes despite a better-than-expected second quarter earnings report on July 30th, and the company's $100 million acquisition of rival Cie Games.
On CNBC's "Fast Money," Glu Mobile CEO Niccolo de Masi said the Kardashian app has launched his company into a new realm.
"We are definitely in uncharted territory. This is the first game of its type that's ever been top 5 grossing in the store," he said Monday.