News flash: It rained in Southern California this weekend.
However—and stop me if you've heard this one before—it wasn't nearly enough to cure the drought.
According to the U.S. Drought Monitor, 100 percent of California is in severe drought, and more than half of the state, 58 percent, is in the driest category.
As a result, the state has instituted restrictions and fines for people who use too much water. You can't water your lawn every day in Los Angeles, for example. Sprinklers can't last so long the water runs down to the street. And you can't wash your car with a hose that doesn't have a shut-off nozzle. Fines for violating these rules can run as high as $500.
The Southern California Water Committee created a character called "Lawn Dude" that is popping up on billboards announcing, "I only drink two times a week."
Some water agencies are even paying people to pull out their lawns and replace them with drought tolerant plants.
But what if none of this persuades people to cut back on their water usage?
When all else fails, you can always "drought shame" your neighbors.