AOL revenue up 12 percent as ad sales jump

Reuters with CNBC
AOL plots multi-platform future
AOL plots multi-platform future

Digital media and entertainment company AOL reported better-than-expected quarterly revenue, helped by a 60 percent jump in advertising revenue in its third-party platform.

AOL, whose shares were up nearly 4 percent in premarket trading, also said it approved a $150 million share buyback program. (Click here for the latest quote.)

AOL Chairman and CEO Tim Armstrong told CNBC right after the earnings release: "It's another quarter for us for consumer growth. We were the fastest growing multiplatform company."

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"When we think about the future of media and the future of advertising, it's going to be a multiplatform world," he said in a "Squawk Box" interview, adding that people are consuming more content, more often across all devices.

Advertising has become a major revenue stream for AOL, the owner of the Huffington Post news website and the TechCrunch blog, especially as the company moves away from dial-up subscription service.

Advertising revenue increased 20 percent to $451.7 million, in the second quarter ended June 30, helped by the acquisition of video advertising platform Adap.tv and increased "programmatic" advertising.

Glimpse into AOL's new digital world
Glimpse into AOL's new digital world

Advertising revenue from AOL's third party platform, which includes "programmatic" and advertising offerings to marketers and publishers, jumped to $194.3 million.

"Programmatic" advertising helps buy and sell online ad spots through bidding via computers, based on a set of pre-decided rules.

Total revenue rose 12 percent to $606.8 million from $541.3 million.

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Analysts on average had expected $595.5 million, according to Thomson Reuters I/B/E/S.

Net income attributable to AOL fell to $28.2 million, or 34 cents per share, for the second quarter ended June 30, from $28.5 million, or 35 cents per share, a year earlier.

Excluding items, it earned 45 cents per share, a cent more than analysts' average expectation.

Results were hit by a $7.4 million increase in amortization of intangible assets and another $7.2 million rise in stock-based compensation, AOL said.

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AOL shares closed at $39 on the New York Stock Exchange on Tuesday. They have fallen 11.2 percent since the company announced disappointing first-quarter results in May.

By Reuters. CNBC contributed to this report

CORRECTION: The story has been updated to show that, excluding items, AOL earned 45 cents a share, a penny above analysts' expectations.