PALM BEACH, Fla., Aug. 7, 2014 (GLOBE NEWSWIRE) -- Perfect Vodka®, 2014 International Craft Spirits Award Gold Medalist, announces the hiring of Joe Taverrite as the new Director of Global Sales.
Taverrite brings 22 years of wine and spirit expertise to his new position as the Director of Global Sales for Perfect Vodka. Joe's industry track record combined with Perfect Vodka's current market surge will position the brand to grow well beyond its current status as the Southeast's fastest growing vodka brand. Perfect Vodka is all natural, gluten free, non-GMO, & derived from the finest wheat grown in the Brie-Champagne region of France. It is made with water drawn from the Vosges Mountains that is distilled five times to eliminate all traces of gluten and impurities, resulting in a delicious choice that's also eco-friendly.
In addition to efforts on behalf of Perfect Vodka, Taverrite will be responsible for innovating strategy on behalf of Airtab. Airtab is a mobile gifting app that is well-positioned to revolutionize the future of mobile drink gifting due to its unique ability that allows users to not only gift, but donate to charity at the time of purchase at no added cost. This highly social mobile application gives consumers the ability to send drinks or buy a bottle with just the tap of a finger.
Taverrite first ventured into the wine and spirits industry with the exclusive marketing agency for Moët Hennessy USA. Later he moved to Southern Wine & Spirits where was responsible for both Moët Hennessy USA and Diageo Brands. In this capacity, he managed distribution and sales for a variety of nationally recognized brands including Dom Perignon, Moët & Chandon, Crown Royal, Smirnoff, and Captain Morgan. Subsequently he accepted a position with the most profitable supplier in the wine and spirits industry, LVMH Moet Hennessy USA, which generated $1 billion in sales in 2013. Under Taverrite's watchful eye, Perfect Vodka and Airtab are well-positioned to become household names.
Airtab is an innovative way to send drinks, tickets to events & concerts and even VIP passes through your smart phone. With the Airtab app, users can purchase and gift friends, drinks from anywhere. One of the distinct features of Airtab is the ability for its users to donate a portion of the tab to a charity of their choosing. All drinks and products can be redeemed at participating Airtab establishments. Airtab's redemption technology process is currently patent pending. For more information, visit www.airtab.me.
Source: Perfect Vodka